Ashford Castle Announces Two New Directorship Roles

Ashford Castle has announced the appointment of Regina O’Donoghue as the property’s new director of marketing and revenue and Shane Brett as director of sales.


Regina O’Donoghue

O’Donoghue joined Ashford Castle 18 years ago, as a groups’ coordinator. A lifelong hotel industry professional, O’Donoghue was promoted to the position of sales office manager in 2017, with a remit that extended to the castle’s sales and marketing functions. Her experience and expertise in these areas have resulted in her most recent senior promotion.

As director of marketing and revenue, O’Donoghue will be responsible for safeguarding and further promoting the Ashford estate. She will also oversee revenue generation for both Ashford Castle and sister hotel the Lodge at Ashford Castle.

From Galway, O’Donoghue holds a bachelor’s degree in hotel management from GMIT.


Shane Brett

A native of Mayo, Brett has been appointed to the role of director of sales at Ashford Castle. A graduate of law from the University of Galway, Brett joined Ashford Castle in 2015. Prior to joining the castle’s sales team, Brett was guest services manager, affording him a 360-degree overview of the operation and the needs of guests. Thereafter, he joined the sales team and, in his new director-of-sales role, will be responsible for managing and overseeing the sales operation with responsibility for planning, implementing and evaluating sales strategies. He will continue to represent Ashford Castle and the Lodge at tourism events, both at home and abroad, developing and maintaining relationships with clients and tourism partners.


Statement By General Manager

The general manager of the Ashford estate, Niall Rochford, said, “Collectively, Regina and Shane have been a part of the Ashford family for more than 26 years, and these are very well-deserved appointments. Both consummate professionals, they have each demonstrated exceptional marketing and sales acumen. I know that their skills and passion will ensure a seamless handover from Paula Carroll, who has dedicated 35 years to the Ashford estate.”


Original article by Dave Simpson on

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