Marketing Manager

in

Permanent

Meath

Posted 6 July, 2022

Career Vision Recruiters are recruiting a Marketing Manager with Digital Experience to join the Sales & Marketing Team. The successful candidate will be responsible for the effective delivery of all aspects of marketing in a fast-paced customer-focused environment. The ideal candidate will have a proven track record in developing, executing and managing integrated traditional & digital marketing campaigns, plus a passionate interest in marketing

Responsibilities:

* Responsible for the development and execution of the marketing strategy (traditional & digital) in line with the hotel Sales & Marketing plan
* Managing the planning and implementation of both traditional and digital marketing campaigns for the hotel
* Develop marketing plans to support revenue strategies for all the hotel outlets
* Maintain effective internal communications to ensure that all relevant departments are kept informed of marketing objectives – Bedrooms, Spa, Leisure Club, Restaurant and Bar, Events, Weddings & Sports teams
* Overall responsibility for brand management and corporate identity of the property.
* Create and manage integrated digital marketing campaigns incorporating PPC, Display, Paid Social, Email, SEO, and Content Marketing
* Responsible for the creation of weekly/ monthly team reports to track metrics, conversion rates, cost per acquisition and ROI for digital and traditional marketing and provide insights and suggestions for improvements
* Experience in developing, executing and managing digital marketing campaigns and programmes
* Advanced use of paid advertising channels such as Search, Display, Facebook, Instagram, and Twitter
* Responsible for the hotel website, ensuring all content is up to date and in line with our SEO strategy
* Ability to use Google Analytics to optimize the customer journey
* Utilise guest feedback to develop systems and procedures to enhance the guest experience
* Developing and monitoring the marketing budget on a quarterly and annual basis
* Monitor and report on competitor marketing activity and analyse the type of communications used, strategies deployed and estimated spends.
* Producing brief, design, copy, and branding for all offline material (Radio, TV, Print, Exhibitions)
* Producing creative and accurate print and web-based artwork using Adobe InDesign and Photoshop
* Support our PR team in their vision for the hotel working closely with design agencies, photographers, videographers, journalists, graphic designers and influencers
* Involved in the planning and execution of trade shows, wedding fairs and consumer events

Skills/Experience

* BSc/BA in Marketing/Digital Marketing or equivalent experience in a Marketing Manager role
* Experience of the hospitality or tourism industry is essential
* Must possess a positive ‘can-do’ attitude and have a full clean driver’s license
* High energy and results-orientated individual, an innovator with a passion for all things digital
* Strong project management skills – ability to manage numerous projects and organise resources effectively
* Understanding of Content Management Systems and web development technologies
* Be a leader, with the ability to effectively communicate and influence others
* Web content design experience using Adobe & graphic design
* Excellent attention to detail
* Hotel Marketing experience would be an advantage but not essential

PLease contact Karen in confidence by submitting your CV through the link below.



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