MICE Roadshow

Ireland is being promoted as a world-class destination for Business Events to around 60 MICE buyers in France at a B2B roadshow visiting the cities of Lyon and Paris. Thirteen tourism companies from Ireland are taking part.

The roadshow, which includes presentations, one-to-one commercial meetings and networking, is a valuable opportunity for the tourism companies from Ireland to connect with the influential French buyers, to ensure they recommend Ireland to their clients for future meetings and incentive travel and, ultimately, to grow Business Events from France.

David Boyce, Tourism Ireland’s Head of Business Events and Luxury, said:

“We are delighted that so many key French MICE buyers are taking the time to come and meet with our partners from Ireland in Lyon and Paris. Our aim is to inspire those travel professionals about all that Ireland has to offer their clients.”

The tourism companies are pictured with Ana Luis (front, left) and Christine Blanc (front, right), both Tourism Ireland.