Northern Irish coffee shop chain Guilt Trip has opened a new outlet on Belfast’s Lisburn Road.
New Outlet Details
The new Lisburn Road outlet is the ninth outlet that has been opened by the chain, which was founded by former rugby players Callum Black and Darren Cave.
The new outlet, the opening of which has created six full- and part-time barista roles, is a 20-seater, 750 square foot venue that is described by Guilt Trip as having a distinctly New York feel.
The new outlet features monochrome decor with splashes of bright illuminated neon signs adorning its walls alongside Guilt Trip’s donut cinnamon sugar and inventions of caramelised Biscoff custard filling, Biscoff glaze topped with white chocolate and cookie crumb.
The new outlet was opened following a £50,000 investment.
Co-Founder Statement
Guilt Trip co-founder Darren Cave stated, “Belfast’s Lisburn Road is a haven for independent coffee shops, and we hope Guilt Trip will complement the existing offering.
“We’ve experienced something of a meteoric rise in demand for our donuts and coffee, often selling out. We hand make, bake and glaze our donuts fresh every morning, and everything we put into our donuts is made from scratch.
“In America, donuts are the go-to sweet snack to grab and go, and we’re so pleased that we’re able to bring our single origin roast coffee and merchandise to donut lovers across Northern Ireland. We have our sights on further new sites both locally and in England, which we hope to announce later this summer.”
Guilt Trip History And Information
Guilt Trip Coffee + Donuts opened its first outlet in 2017. Since then, it has brought Adrian McLaughlin on board as a business partner, and it now employs 80 people across its sites, which are located in Belfast and Portstewart in Northern Ireland and Worcester in England, as well as a team of staff to bake and decorate donuts at a purpose-built site on the outskirts of Belfast.
The opening of the new Lisburn Road Guilt Trip outlet follows news from February of this year that the coffee shop chain is planning to expand.
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